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Media Relations in 2020

5W PR

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

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The Death of the Press Release.

Maxim Behar

Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. Alternatively, sending out a press release often takes explicitly the form of a Facebook status, ten photos on Pinterest, or that 140-character tweet. There’s an earthquake? You get on Twitter and Facebook and learn the latest.

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Your Brand As Media

Journalistics

Think Local. How many of you have seen your community newspaper fold in recent years? It’s harder and harder for local papers to survive in today’s media climate. You could hire a professionally-trained journalist – somebody with 3-5 years of reporting experience – probably for less than your local advertising budget annually.

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How to Generate Leads From Social Conversations

Cision

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company.

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How to Generate Leads From Social Conversations

Beyond PR

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company.

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Skills Entry-Level PR Hires Should Have

Journalistics

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. With this set of skills, it’s more important that you understand how to use the tools than the content you’ve shared here.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page. Per the Online Marketing Institute , 80 percent of Pinterest activity comes from repins, so be sure your content can be found on the medium.