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The Death of the Press Release.

Maxim Behar

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. There’s an earthquake?

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Your Brand As Media

Journalistics

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. Think Local. How many of you have seen your community newspaper fold in recent years?

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Skills Entry-Level PR Hires Should Have

Journalistics

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.