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PR Isn’t Just for Big Businesses?

Victorious PR

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Market influence. Community relations.

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How to Use Your PR Coverage to Scale Your Startup

Victorious PR

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. For example, a startup will want to make sure its target clientele base has a reasonable opinion of it and trusts its marketing claims.

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Business’s Best Path to Racial Justice

Mindful Marketing

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Also, solicit the aid of local government in tackling this societal issue. Provide the new hire with real estate contacts in the area or even an apartment to rent in order to make relocation easier.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client. What’s your best tip for measuring PR? What’s the most valuable KPI to track in your opinion and why?

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Each year we measure our success on whether YESS achieves its fundraising goal. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. The motto for the Duck Derby is “Adopt a Duck. Help a Child.”

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. People are more likely to shop from Target or Walmart over their local supermarket because they’ve heard of Target and Walmart. Marketing is saying ‘Look at me, I’m awesome!’ Guess what?

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. Mass communication aims to meet these needs.

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