PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

JULY 13, 2015

First, audit internal risks. Write scripted statements that can be used for a variety of incidents. Images: Wikipedia , Terry Robinson (Creative Commons). If they were to invest in a vulnerability audit, they might discover why that always seems to happen. They’d be able to avoid some bad spots. Maybe a dose of B.A.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. and you will find that content means many different things to many different people.

Wikipedia 100

Wikipedia Television Content Marketing Facebook 100

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Stuart Bruce

FEBRUARY 21, 2015

You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. But you can get five points for reading short best practice guides or even case studies and it takes me almost as long to think about and write the 150 words as it did to do the activity in the first place!

Case Study 60

Case Study Conference Training Wikipedia 60