article thumbnail

Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
article thumbnail

The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? Internal subject matter experts (SMEs) and their specific _. Recommended keywords to monitor.

article thumbnail

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. By Phil Gomes.

article thumbnail

#19: Building a framework for reputation management

NewsWhip

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? The probability of something bad happening.

article thumbnail

The Golden Rule of Measuring Communications

Doctor Spin

In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. This line of thinking bears the hallmark of Marshall McLuhan’s point that “the medium is the message,” meaning that a medium’s format will profoundly impact the audience more long-term than any single message. 2 The medium is the message. 2023, February 25).

article thumbnail

PR Interviews: Michael White Lansons

Norton's Notes

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged.