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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

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Coffee with a Journalist: Alcynna Lloyd, Insider

OnePitch

Alcynna writes stories on the economy pertaining to housing and real estate. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:02:16] AL: Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market.

Insiders

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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. Listen to the full interview, with bonus content, here. . Everybody is valuable.

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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. and "Is this really something that should have that top half of the real estate?"

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Paddle your own ethical canoe – Filomena Fanelli

Ethical Voices

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. It’s a combination of many things, and they can come both internally and externally. Check out the full interview, with bonus content, here.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

How to get featured in top publications and podcasts — Learn to successfully pitch a journalist and write a successful pitch to get into top publications. Every post you write, every article you publish, every podcast episode featuring you as a guest lives online forever. PLUS, Get our proprietary Podcast Prep Guide. That starts NOW.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

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