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10 Easy Ways to Leverage Press Coverage

Cision

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list).

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Behind the Headlines With Kim Spear

Cision

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. Learn how to defend your brand in real time with Cision’s free white paper! What’s the most important lesson you’ve learned about PR throughout your career?

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Behind the Headlines With Stuart Pfeifer

Cision

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Learn how with our brand journalism white paper! PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. Rapid Fire Round.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach.

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8 Great Linked Tactics for Communicators

PRSay

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

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How to Get On in New Communications: Be Nice

ZudePR

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. I don’t think I draw a line.”