article thumbnail

PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in. This is where some targeted media training right before interviews is highly recommended. The viral videos! There are also some subtler connections worth exploring.

Hotels 200
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Travel media reported on hotels decorated in the style of Barbie. Art magazines covered the film’s colors and set design. He’s just Ken.”

Film 127
article thumbnail

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. It offered as much as $800 and a hotel stay to anyone who would volunteer to take a later flight, but it had no takers. We explained the scenario to the customer,” Mr.

Airlines 159
article thumbnail

Behind the Headlines With Brenda Urban

Cision

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. to viral social media campaigns. . You’ve worked with some of the top travel and tourism brands. Rapid Fire Round.

article thumbnail

Behind the Headlines With Matt Sutton

Cision

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. My favorite headline that probably got the most attention was, “Summertime Sadness: Don’t fall victim to this hotel booking scam – like I almost did.”

article thumbnail

7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.” The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Who was at fault?

Crisis 48
article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your crisis command centre can be a meeting room or office on your premises or an off-site location such as a nearby hotel or conference centre. What is a PR Crisis Plan? Your brand could be dragged through the mud.

Crisis 62