Crisis Communications Hotels Interviews Viral 
Prohibition
JANUARY 14, 2022
A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Team roles and responsibilities need to be clear if your crisis communication plan is going to work.
MaccaPR
SEPTEMBER 13, 2016
Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.” The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Who was at fault?
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