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What PR Pros Should Know about the Next Generation of Journalists

PRSay

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

We have publications, events and products in the financial services, property & casualty insurance, benefits, consulting and real estate industries, all of which have their different PR objectives and information that I can pitch. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.

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Stuck in the middle

PRSay

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. SA developed a website for the campaign and focused on social media and media relations to build awareness. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

Agency 80
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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Trends 77
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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. And I covered city and county government at the Victoria Advocate in Victoria, Texas which is about an hour and a half south of Houston. After the story ran, he resigned.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”