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Brands Tackling Social Issues

5W PR

According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). Brands who have failed to join in on the long-overdue movement may struggle in the long run.

Brand 157
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Five Tips to Make the CFO of the Company Your BFF

Deirdre Breakenridge

Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. For years, PR was the intangible service questioned by so many CFOs. But, you get used to the titles.

Company 150
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Five Tips to Make the CFO of the Company Your BFF

Deirdre Breakenridge

Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. For years, PR was the intangible service questioned by so many CFOs. But, you get used to the titles.

Company 150
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

The medium has been growing steadily year over year, and many listeners credit their addiction to podcasting to the “intimateness of the conversations.” We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. The #AskGaryVeeShow. Want to get on the show?

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The Complete Guide to PR Stunts

5W PR

Unfortunately, smokers would have struggled to exhale for a long time, which caused smoking helplines to show on the screen. KFC is a fun and carefree brand with a great attitude towards marketing stunts. Top Publicity Stunts of 2017-2018. Cancer Research. Walkers Crisps. KFC Christmas Campaign. Elon Musk’s SpaceX Launch.

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How Harry’s very LA relaunch has only just begun

Mark My Words

The announcement of both roles last week certainly played into the idea that this was more than just a money spinner for the Montecito-based ex pat – although there is no doubt all sides are set to benefit financially. The Telegraph Jobs appear to be like buses for Prince Harry. And not just for the company that gets their endorsement.

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The Rise of Earned Media + What You Need to Know

Beyond PR

But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend , the time is ripe for communications teams to expand marketing’s focus on earned media. Entitled “ The Rise of Earned Media: Quantifying Comms and PR Value, ” I was joined by James McQuivey of Forrester and Amy Binder of R.F.

Media 75