ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

PR Breakfast Club

JANUARY 11, 2015

Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Norton's Notes

APRIL 22, 2016

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. What I love about Kate’s blog is that the content type differs daily. Brit Décor.

Blogging 28

Blogging Retail Trends Product Launch 28

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides.

Film 180

Film Small Business Pitching Comparison 180