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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

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Mental Health Initiatives in 2019

NewsWhip

The top articles for these publications often covered ways to improve mental health through exercise or facts about depression disproportionately affecting different generations. Starbucks made headlines the first week of September with their announcement of mental health services as a new employee benefit.

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First Amendment and Social Media Don’t Mix

David PR Group

Also last year, a Miami man went on an epic rant about the election in a local coffee shop. His disparaging words were captured on video and posted online, turning him into a viral sensation. Exercise some extra care and you are much less likely to have a problem. Did he say stuff that was offensive? Careful where you say it.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible.

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5 Newsworthy Content Ideas for the 2016 Election Season

Beyond PR

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. It can also cross borders with other topics, like nutrition, food safety and exercise. Healthcare and Public Safety. What’s the goal of your campaign?

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10 Crisis Communication Tips Every Business Needs

Prohibition

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Domino’s Viral Staff Video. Police officers. First responders. Government officials. Crisis communication is something that all businesses should be prepared for.