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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

Where I might read Amazon reviews before purchasing a product, my son goes right to the source that is most relatable to him. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is Viral Marketing?

Viral 52
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Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm

Polaris

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. Media Relations'

Policies 181
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Seizing the Moment: The Power and Pitfalls of Newsjacking

Burrelles Fresh Ideas

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. A single misstep can lead to a public relations nightmare, causing reputational damage. The ethical side of newsjacking needs to be considered at every turn.

Ethics 103
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PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40
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PRoust Questionnaire: Sean Kelly

PR Conversations

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40
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Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. Experience matters. Quantum entanglement. Schrodinger’s cat.” [see

Survey 160