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Philanthropist Craig Newmark on Ethical Communication

PRSay

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

Ethics 170
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The Risks of Brand Stances on Political Issues

PRSay

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Gain consensus from your organization’s leadership and prepare to weather the storm. Clear messages on complex issues are important. Next, be brave, like Hobby Lobby.

Brand 145
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. They will also survey internal teams to see how the pandemic has permanently changed the band. “We stood at the altar, the gypsy swore our future was right.

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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team.

Ethics 79
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The Bravery of Silence: Responsible Advocacy Starts With Listening

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Websites such as Idealist.org , workforgood.org and the career center at the National Council of Nonprofits can show you opportunities to follow your calling while also being paid.

System 187
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Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. ” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. .”