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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 83
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what? What is the most difficult ethical challenge you ever confronted at work? You can’t control how the journalist is going to respond.

Ethics 89
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It expresses an opinion on a specific topic and appears in newspapers or online publications. When done right, newsjacking requires little effort but yields significant benefits.

Viral 52
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PR: Less Elitist Than Ever

Maxim Behar

Instead, he would have been saving money to run an ad in the local newspaper or on local radio, or he would have been trying to befriend some local journalist and chug a couple of tequila shots with him in the bar to get him to write something about his business. There is a risk that social media can be turned into a loose cannon.

Ethics 64
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

By the way, the WSJ reporter on that byline used to write for PRWeek). They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years.

Agency 93
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 82
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: Code of PR Ethics? ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 176