Ethics Exercises Interviews Storytelling 
Deirdre Breakenridge
APRIL 29, 2019
The Intersection of Bias, Ethics and PR Stunts in Media Relations. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Now, it’s say whatever you want about whomever you want.”. Say whatever you want?
Cision
AUGUST 9, 2016
In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” In a crisis, ethics has to be a top consideration. How did this happen?
Solo PR Pro
MAY 21, 2019
You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. This is a person with a strong work ethic but not to the point of workaholism. Improve interviewing.
Cision
JUNE 1, 2017
The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business.
Beyond PR
JUNE 1, 2017
The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business.
Waxing UnLyrical
MARCH 25, 2015
So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? ” she said, carefully.
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