Fri.Oct 20, 2023

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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

For the closing General Session of ICON 2023 on Oct. 17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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How to Write a CEO Resignation Press Release (Example and Template)

Prowly

Press releases can be used to announce a variety of events – from bad to good. Sometimes, key people in the company leave and that deserves its own press release – an official announcement of what happened and why. One of the major examples can be a CEO resignation press release, and today we’re going […] The post How to Write a CEO Resignation Press Release (Example and Template) appeared first on Prowly Magazine.

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What is Cultural Marketing? Definition & Strategy

5W PR

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups.

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How to Write a Rebranding Press Release (Examples and Template)

Prowly

Learning how to write a rebranding press release? Congrats! That means that the long process of creating the rebrand is coming to an end. We’ll show you how to announce a rebrand with an efficient press release. Getting it right is crucial, especially when you share a business name change announcement. Here’s what you will […] The post How to Write a Rebranding Press Release (Examples and Template) appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why Create Content With Easter Eggs?

HMA Public Relations

Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!

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13 Signs of Quality Press Release Writing Services

PR Fuel

In today’s evolving and fast-paced digital landscape, it’s more important than ever to use every resource to your advantage. But not everything needs to rely on high-tech methods to make an impact. The humble press release is a. Read More The post 13 Signs of Quality Press Release Writing Services appeared first on eReleases.

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A look into my internship journey at the Hoffman Agency, London

The Hoffman Agency

I have always been interested in PR and communications, and earlier this year, I decided to pursue a full-time career in the industry. Technology PR was particularly fascinating to me, as it is such a critical part of our world. Technology continues to shape and redefine so many aspects of our lives, and I wanted to be a part of communicating the latest innovations and solutions that would make an impact on society.

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