Steve Barrett on PR

JUNE 19, 2023

The contenders for the coveted PR Lions have been announced early this year, giving the industry more time to ruminate on the trends in play and a longer sense of hope and anticipation.

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Agility PR Solutions

JUNE 19, 2023

Marketing tactics seem to come and go like the seasons these days, but there is a very good reason for that. As the online economy constantly evolves, marketers are continually finding new ways to innovate, reach customers, and market brands from a fresh angle. However, it is worth stating that the rate that these techniques […] The post 3 top-performing marketing tactics you should be using in 2023 appeared first on Agility PR Solutions.

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Wadds Inc.

JUNE 19, 2023

A new Wadds Inc. management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. You should give it urgent attention as a public relations practitioner for two reasons.

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Agility PR Solutions

JUNE 19, 2023

The digital landscape is constantly evolving. With the diversification of media platforms, including online media, social media, and short video content, public relations has been profoundly impacted, presenting new avenues for engagement. Traditional press releases alone are no longer sufficient. PR professionals must prioritize crafting authentic human narratives to establish deeper connections with their target […] The post 7 important PR trends driving the industry forward in 2023 appe

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JUNE 19, 2023

Happy #MediaMonday! The latest feature comes to us from Sandee and Genna Caviness, the publishers and editors of the Pinewood News, a free monthly newspaper focusing on the bustling Munds Park community. Learn more in this post!

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Agility PR Solutions

JUNE 19, 2023

It’s tough out there for pretty much every start-up. Whether it’s a for-profit outfit or not, it’s not like there are easy pickings just waiting to be harvested by relentlessly successful entrepreneurs. It’s reckoned to be especially tough for nonprofit organizations because they’re dealing essentially in the reserves of compassion from supporters in their target […] The post 6 ways to kickstart PR for nonprofits with smart website creation appeared first on Agility PR Solutions.

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Bianchi Biz Blog

JUNE 19, 2023

My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. We are a business-to-business weekly newspaper covering the trucking and logistics industries. I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today.

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Agility PR Solutions

JUNE 19, 2023

Like most brands and businesses (and consumers) around the world, American companies have made sustainability a priority, with nearly four in five saying that they have developed plans for achieving carbon neutrality (78 percent) and net zero carbon emissions (79 percent), according to new research from data management and infrastructure firm Hitachi Vantara.

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Mark My Words

JUNE 19, 2023

Independent Commenting on the likely reason Spotify ended its partnership with Archewell Audio, British crisis communications expert Mark Borkowski told the publication: “It’s always about the content… clearly there hasn’t been a big enough audience for it. “If you can’t deliver your fee, no one’s going to pay it,” he added.

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Communications

Mark My Words

JUNE 19, 2023

Mail Online PR guru Mark Borkowski told MailOnline today that it is not yet clear if a deal with Dior is already done – or if the Sussexes are touting for one. ‘It shows that they have great power in fashion and they are wanted by fashion houses. It is easier to be a clothes horse than an issues warrior’, he said. … Mr Borkowski said: ‘It could be a case of poking the bear (to get a deal) or I suspect that is something that has been running for a while in terms of a negotiation

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Mark My Words

JUNE 19, 2023

Daily Express Mark Borkowski, a public relations and crisis consultant, claimed the Spotify announcement would diminish what the Sussexes could receive from possible future episodes of the series. He said: “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie. “If they were successful and they were valued by Spotify they would still be there.” He added: “It shows that they don’t re

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