PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Those benefits include improved financial performance; better ability to attract and retain top talent; and the power to drive purchase and investment decisions and sustain what the reports calls “a company’s permission to operate.

Reputation 137

Reputation Corporate Report Employee 137

Agility PR Solutions

MAY 3, 2023

Customers have their pick and choice about which businesses they use. To ensure they return to your business, you must invest in effective PR. If PR is not present or effective, sales and revenue will be lost, both in the short term and in the longer term. Customers must trust a business, and to do […] The post 5 tips for building customer trust through effective PR appeared first on Agility PR Solutions.

Publicity 125

Publicity 125

NewsWhip

MAY 3, 2023

Every month we look at the top publishers on Facebook in both the US and UK. Though these locations are quite successful in terms of engagement, there are so many other countries where Facebook is a powerhouse of a platform. This month, we limited our searches to our neighbor, Mexico — where there are currently 92.7M users online using the platform regularly — to see which publishers have had the most engagement in 2023.

Facebook 78

Facebook Sports Television Newspapers 78

Agility PR Solutions

MAY 3, 2023

Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more rewarding, too. That’s because you’ve already put in the heavy lifting to […] The post How to create a demand-generation marketing plan that prioritizes customers appeared first on Agility PR Solutions.

How To 110

How To Marketing Publicity 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

MAY 3, 2023

Do increasingly advanced generative AI tools like ChatGPT excite you or make you anxious about the future? Generative AI tools have taken the world by storm, and one island of calm that’s helping organizations make sense of it all is bestselling author and AI pioneer Gary Marcus. A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I.

Technology 82

Technology Nonprofit Measurement Tools 82

HMA Public Relations

MAY 3, 2023

If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.

Publicity 79

Publicity 79

Agility PR Solutions

MAY 3, 2023

Earlier this year, the metaverse was all that—brands and businesses were urged to start their virtual-world strategies ASAP or prepare for swift and certain death. Now, just weeks later, the meta-hype seems to have cooled off. But new research from global consulting firm Protiviti urges companies not to buy in to the non-hype—despite the recent […] The post Has metaverse excitement cooled off for brands?

Brand 78

Brand Branding Strategy Company 78

OnePitch

MAY 3, 2023

This pitch landed a company feature and interview for their CEO in Forbes for a new wearable that delivers real-time dehydration alarms and notifications.

Pitching 80

Pitching How To Interviews Company 80

Medianet Australia

MAY 3, 2023

This week’s Spotlight Interview from Medianet is with Paul Chai. Paul recently started a new role as Managing Editor for the travel publication Luxury Escapes and has worked for some of Australia’s biggest media outlets.

Interviews 52

Interviews Travel Publicity Media 52

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Communications

PR Fuel

MAY 3, 2023

Did you know that journalists open only 3 percent of all pitches? If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control what. Read More The post Tips on How to Write a Successful Media Pitch appeared first on eReleases.

Writing 52

Writing Pitching How To Media 52