Polaris

JUNE 24, 2016

Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. The price tag of these attacks is staggering. The same study reports an average cost of $1.2 million —and financial costs are not the only consequences. One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage.

Communications 119

Communications How To Crisis Survey 119

Shift Communications

JUNE 24, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations.

Advertising 109

Advertising Advertising Strategy Publicity 109

Stuart Bruce

JUNE 24, 2016

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. However, as the dust settles on this bombshell it will become clearer what the direct impact of Brexit will be on businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of mom

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Stern + Associates

JUNE 24, 2016

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group.

Content Marketing 49

Content Marketing Strategy How To Marketing 49

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JUNE 24, 2016

You know what’s awesome about a digital event? Doing it live from a REAL event! As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and.

Measurement 42

Measurement Analysis Banking Internal 42

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., is keeping up with the ever-changing media landscape. The Cision Connects event featured an exclusive sit-down and Q&A session with four editors from The Washington Post: Ann Gerhart (Senior Editor-At-Large), Amanda Erickson (Assistant Editor, PostEverything), Allison Michaels (Deputy Digital Editor, National) and Terri Rupar (National Digital Editor).

Pitching 159

Pitching Social Media Fashion Newspapers 159

Mark My Words

JUNE 24, 2016

In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. Well, if this morning’s result has shown us anything it’s that this pursuit is utter rubbish. Any illusion of commons threads that bind together our diverse country has given way to intractable division. Communicators speak of audiences as if they picture their publics as attentive theatre-goers sitting down to watch a show.

Publicity 97

Publicity Travel Course Groups 97