Institute for Public Relations

MAY 15, 2023

This blog is provided by the IPR Behavioral Insights Research Center. Anyone working in public relations or corporate communication knows that words matter. Behavioral scientists have amassed considerable evidence that even small wording changes can sometimes have surprisingly large effects on people’s attitudes, judgments, and behaviors.

Communications 59

Communications Corporate Blogging Publicity 59

Agility PR Solutions

MAY 15, 2023

According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have experienced multiple data breaches, it’s only a matter of time before organizations […] The post 3 ways PR teams can help clients mitigate data breaches appeared first on Agility PR Solutions.

Data 110

Data Study Report Company 110

5W PR

MAY 15, 2023

The wine industry is changing as younger generations, like Gen Z, show more interest in wine. For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

Agility PR Solutions

MAY 15, 2023

Thanks to the increasingly complex business environment, there’s no dearth of challenges for brands right from turbulent economy to growing customer expectations. To thrive despite the challenges and stand out in the crowded marketplace, it’s important to build trust with your target audience, enhance brand reputation and establish strong relationships with stakeholders.

Tools 86

Tools Strategy Brand Branding 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

MAY 15, 2023

Happy #MediaMonday! The latest feature comes to us from Amanda Luberto, a coproducer of The Arizona Republic and azcentral.com podcasts, Valley 101, a weekly podcast that answers listener questions about the Phoenix area, and The Gaggle, an Arizona politics podcast. Meet Amanda and learn more about her programs here!

Meeting 75

Meeting Media 75

Culpwrit

MAY 15, 2023

By David Albritton Ok college students – let’s talk about ways to help you find a great job after you graduate – even if you have limited experience. This is often perplexing situation for many students because some employers want you to already have experience by the time you apply for their open role(s). Not… Continue reading Beginner’s Guide to Getting a Job When You Have Limited Experience The post Beginner’s Guide to Getting a Job When You Have Limited Experience appeared first on Cul

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Agility PR Solutions

MAY 15, 2023

It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon. But not surprisingly, many of them started overdoing it with too many texts […] The post ‘Text abuse’ leads consumers to lose patience and trust with brand SMS messaging—live chat gaining ground as preferred channel appeared first on Agility PR Solutions.

Consumer 78

Consumer Brand Branding Mobile 78

Institute for Public Relations

MAY 15, 2023

IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. Gobind Behari Lal was born in Delhi, India, in 1998.

Journalism 59

Journalism Publicity Blogging Communications 59

PR Fuel

MAY 15, 2023

In 2022, there were more than 300,000 press releases. When you’re writing a book, it’s important to consider how your target audience will access the final product. You can’t become one of the most successful authors without a well-plan. Read More The post Press Releases for a Book Promotion: The Ultimate Guide appeared first on eReleases.

Writing 52

Writing Publicity 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Institute for Public Relations

MAY 15, 2023

Those of us who communicate for a living are in the business of influence. We shape the reputations of our organizations, the narratives coming from leaders’ mouths, and — critically — the stories we tell ourselves about who we are. But today, we seek influence in a media and information landscape of unprecedented complexity. One … Continue reading Who has Influence in Organizations?

Reputation 52

Reputation Communications Media Employee 52

Landis PR

MAY 15, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. Photo courtesy of Pixabay After the past few months of corporate missteps , it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues.

Company 52

Company Employee Leadership Policies 52

Institute for Public Relations

MAY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center based on the original study. To learn more about this topic from Dr. Vercic, register for the IPR Master Class on Employee Engagement. Dr. Verčič and Dr.

Internal 52

Internal International Communications Employee 52