PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

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Trends B2C Video Measurement 183

Prowly

FEBRUARY 2, 2024

A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow. Today, we’re going to show you exactly […] The post The Anatomy of a Press Release – A Guide for PR Pros appeared first on Prowly Blog.

Guidelines 118

Guidelines Blogging Industry Writing 118

Stuart Bruce

FEBRUARY 2, 2024

The Chartered Institute for Public Relations has published the CIPR PR Population Report examining the demographic make-up of the public relations profession in England and … © Stuart Bruce - CIPR PR Population Report of 2021 census data reveals alarming diversity issues was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Data 78

Data Report Crisis Communications Crisis 78

Prohibition

FEBRUARY 2, 2024

You did it. You survived January. While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. The Louis Vuitton Sandwich Bag Just when you thought there was nothing left to gentrify, Louis Vuitton release its latest bag – a ‘Sandwich Bag’.

Marketing 62

Marketing Film Creativity B2C 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Buzzstream

FEBRUARY 2, 2024

Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables. Is the subject line not grabbing them? Does the data need to be more compelling? Did I reach out to the wrong person? Is my email not grabbing their attention? After you’ve found their email address , focus on your email messaging.

Pitching 62

Pitching Mobile Examples Study 62