Cision

NOVEMBER 17, 2016

The story must guide the journalist– never the other way around. Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting.

Journalism 210

Journalism Film Fashion Report 210

Communications Conversations

NOVEMBER 17, 2016

For many companies, targeting and talking about Millennials has become a full-blown obsession. I mean, how many articles have you read this year with “Millennial” in the title? 20? 30? 1,000? And sure, Millennials represent a sizable audience for almost any company to consider. And for good reason–they’re starting to accumulate wealth, and they’ll be moving into their prime earning years soon.

Communications 93

Communications Mobile Radio YouTube 93

PRSay

NOVEMBER 17, 2016

When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. Not only that, I didn’t see a connection between the APR and my military career. After a few years of working with military public affairs, I was selected to spend a year as a fellow with the Army public affairs Training with Industry program (TWI).

Public Affairs 102

Public Affairs Study Case Study Course 102

Beyond PR

NOVEMBER 17, 2016

Content marketing is no longer optional for your brand. As a massively effective strategy, with conversion rates that are six times higher than and driving three times as many leads as traditional marketing, it’s no secret that your brand should be using content marketing. But not all content is created equal. As we explore in our new guide Finding Your Blog’s Voice and Keeping the Conversation Fresh , brands that constantly push out lackluster content aren’t reaping the benefits that content ma

Content Marketing 76

Content Marketing Writing Tools Leadership 76

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? Is it the CMO? PR? Does it fall on HR? Or does it live on its own? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Because when that happens, success depends on standard marketing metrics —the number of email addresses submitted, the amount of traffic to the website, leads generated, etc.

Community 38

Community Marketing Retail Measurement 38