NewsWhip

JUNE 9, 2023

For any marketing professional, accurate and contextual media monitoring is essential for evaluating and forecasting the success of any promotional campaign. Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy. With the help of AI, marketers can optimize the success of their campaigns throughout the entire customer journey and move beyond traditional approaches.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do? Ambassadors endorse a company’s products or services because they believe in the brand’s values, mission, and offerings.

Brand 88

Brand Branding How To Guidelines 88

The Hoyt Organization

JUNE 9, 2023

Remote work and hybrid work models are more prevalent in the wake of the COVID-19 pandemic. It may have looked like a trend that mitigated the downfall of many companies when people couldn’t travel or socialize – but it stuck with us! Long after the pandemic ended, at least 51% of workers continued off-site. Evidently, […] The post Remote Work And Hybrid Work Models Pros And Cons appeared first on The Hoyt Organization.

Travel 91

Travel Trends Company Publicity 91

HMA Public Relations

JUNE 9, 2023

Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.

Internal 70

Internal International Communications Sports 70

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

JUNE 9, 2023

In today’s constantly evolving digital landscape, reputation management is more important than ever for companies attempting to gain a competitive edge. Given the rapid pace of transformation, staying on top of consumer sentiment can feel like navigating an ever-shifting sea. To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand

Analysis 60

Analysis Tools Brand Branding 60