Agility PR Solutions

MARCH 3, 2024

If you’ve spent some time online, you’ve probably witnessed many instances of trendjacking. Trendjacking can come in many forms. For example, when people are talking about an event like Thanksgiving, a grocery brand could invite their users to share their favorite or worst Thanksgiving memories involving one of its products. Or when one brand is […] The post Trendjacking for positive brand image: A guide to responsible participation appeared first on Agility PR Solutions.

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Brand Branding Examples Media Relations 123

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell proble

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Agility PR Solutions

MARCH 3, 2024

DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The Institute for Public Relations (IPR), through its IPR Center for Diversity, Equity, and Inclusion, […] The post Exploring the relationship between communication and diversity execs: Strategies, best practices and challenges to driving

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PR Fuel

MARCH 3, 2024

There is no better way to shine the spotlight on your company than through an event. Getting together influential people in a room and networking offers opportunities like no other. But don’t let all that event planning fall flat with a. Read More The post A Guide to the Proper Press Release Format for Events appeared first on eReleases.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 3, 2024

Do you find it difficult to stay consistent on social media? Don’t worry, many people do. Social media strategies require constant posting, engaging, and networking with other accounts. It seems straightforward, but it can be challenging to implement. This article dives into the intricacies of setting up and implementing a social media engagement strategy.

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Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity for thousands […] The post Social media benchmarks: Instagram generates highest level of organic interactions for brands appeared first on Agi

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Instagram Social Media Brand Branding 105

Axia PR

MARCH 3, 2024

Writing an effective headline for your news release is a critical skill for professional communicators. Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat. A compelling headline, however, is the secret sauce to pique interest and entice a reader to click and read.

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Medianet Australia

MARCH 3, 2024

Medianet’s 2024 Media Landscape Report highlighted a fundamental principle for anyone working with the media: be the easiest person that a journalist works with. This should be your primary goal, whether or not your pitch results in immediate coverage. Here are five tried and tested methods for building strong relationships with the media that will last years, if not decades, into the future.

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Medianet Australia

MARCH 3, 2024

Every press release that flows through Medianet is seen by our in-house editorial team and on average, half of them are then pitched to major newsrooms across Australia for their newsworthiness. What makes these press releases so successful? And what makes the difference between getting your story picked up or getting left behind?

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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