The Proactive Report
OCTOBER 30, 2023
It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.
ZudePR
JULY 20, 2016
I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia.
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Sword and the Script
AUGUST 13, 2019
In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.
Doctor Spin
JANUARY 8, 2022
On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. But they lack basic PR knowledge.
Doctor Spin
JANUARY 8, 2022
On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. We had a window.
Where the Fishermen Ain't
OCTOBER 26, 2015
Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. And, so, Talk-page discussions with Wikipedia volunteer editors and admins ensue. How would you address it?
Where the Fishermen Ain't
AUGUST 27, 2015
Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. And, so, Talk-page discussions with Wikipedia volunteer editors and admins ensue. How would you address it?
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