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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Changing The Way of Search – TikTok’s New Trending Terms Update

Prohibition

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. Paired with TikTok’s ability to appear on SERPs for branded content, it increases further search volume and brand awareness.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Gap’s Styld.by.

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How to Ideate a Successful Survey Campaign

Buzzstream

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago.

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