Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

Trade Shows 110

Trade Shows B2B Marketing Conference 110

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. What’s a marketer to do? the reporters likes to schedule interviews through?

Conference 62

Conference Trade Shows Brand Branding 62

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Targeted email invites for demos or interviews are another place to promote your press kit link. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

JULY 14, 2016

Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. How does a communications professional manage the risk of breaking news?

Product Launch 120

Product Launch Trade Shows Government Comparison 120

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. For example, you might want to interview a CEO, stakeholder, or project leader.

Writing 73

Writing How To Media Guidelines 73

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Live demos or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

JANUARY 9, 2018

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows.

Media 104

Media B2B Groups Conference 104