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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. million in print and 3 million online subscribers.

Marketing 106
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Does anyone remember when satellite news conferences were cutting-edge?). million in 1974 to 24.3

Handbook 191
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How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.

Crisis 151
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. www.criticalmention.com.

Media 108
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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Certain kinds of smart televisions can “overhear” conversations.

Trends 120
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13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The Reuters Institute Digital News Report 2020 is a challenging read.