Remove Crisis Management Remove Customer Service Remove Data Remove Product Launch
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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. Drills are crucial too.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Developing an Earned Media Suite.

Media 108
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196
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#19: Building a framework for reputation management

NewsWhip

What you may not have known is that Chris’s initiation into the field of reputation and risk management curiously began about 17 years ago, as a technical writer. Using social data in risk assessment | Jump to text. Differences between risk & crisis | Jump to text. Real-time risk management | Jump to text.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.