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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Arya Stark: Define Your Goals.

Strategy 258
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How the Women of Game of Thrones Can Inspire Your Content Strategy

Beyond PR

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Arya Stark: Define Your Goals.

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5 Steps to Marketing at an Event Outside of Your Industry

Beyond PR

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Be Imaginative. About Erienne Muldoon.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. A second constant is messaging. Now it’s because attention is scarce.

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2022 PR Predictions

Landis PR

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. Kind communication.

Trends 52
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Podcasts are great for the delivery of credible information and analysis, and storytelling. Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon?

Marketing 167