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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry

The Hoffman Agency

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. At Hoffman, I’m finding that balance.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 150
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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel.

How To 111
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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts.

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A Beginner’s Guide to Digital Media

5W PR

Podcasts, music streaming, and audiobooks transport people to sonic landscapes, weaving emotions and narratives through the magic of sound. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Stay informed about these evolving technologies.

Media 78