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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

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Successful Branding: Lessons Learned from Iconic Brands

Konnect Agency

Barbie’s iconic brand aesthetic and logo effortlessly captures a world of imagination, presenting a timeless symbol of creativity and personal expression. Patagonia’s commitment to ethical campaigns, including initiatives like the Worn Wear program, has set new standards for responsible business practices in the retail industry.

Brand 52
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James Shields, the re-discoverer of Bulgaria.

Maxim Behar

It was emotions, business and creative, the whole atmosphere, the whole project. We spent long hours with Jim, sometimes from early morning until late at night, drawing up many bold plans; and not always in agreement but always both of us committed to stay the course.

Hotels 64
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Pirates, Data and Storytelling

The Hoffman Agency

So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands? There are people who think that research puts a muzzle on creativity, but it’s just the opposite. Believe me, up until a few years ago I was the first to rank creativity more highly than data.

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CIPR CPD completed – easy, fun, free

Stuart Bruce

CIPR social media ethics round table – 5 points. International Air Transport Association global crisis communications summit – 20 points. International Air Transport Association global crisis communications summit – 20 points. CIPR Innovation and Creativity toolkit – 10 points.

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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

. “Jake Wallace is a remarkable force behind a great deal of change at Trimble Transportation over the past few years as their senior marketing communications specialist. Andi Pepin, creative producer-Target. Caitlin took direction very well, had wonderfully creative ideas, and was always eager to help. “Nerland Co.