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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

“Jake Wallace is a remarkable force behind a great deal of change at Trimble Transportation over the past few years as their senior marketing communications specialist. Andi Pepin, creative producer-Target. “Caitlin was a wonderful intern and has a bright future in the communications world!

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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98
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CIPR CPD completed – easy, fun, free

Stuart Bruce

CIPR social media ethics round table – 5 points. International Air Transport Association global crisis communications summit – 20 points. International Air Transport Association global crisis communications summit – 20 points. CIPR Innovation and Creativity toolkit – 10 points.