Remove Corporate Remove Leadership Remove Policies Remove Public Affairs
article thumbnail

The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence.

article thumbnail

Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. After all, we are all about credibility.

Corporate 338
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ESG opportunity for public relations 

Stephen Waddington

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197
article thumbnail

Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. What follows is a leadership struggle as Denzel’s character tries to have the order retracted.

Tools 170
article thumbnail

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

article thumbnail

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Bridging the gap of human connection that goes beyond economic and corporate status.” Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” A buzzword that results in corporate drivel.” Humanizing the brand.” End of story.”

article thumbnail

Creative New Business Development – Providing Value Through Research

Solo PR Pro

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. He was looking to expand on this and reach schools focused on public policy and international relations. I then emailed them the link to complete the survey online.