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Building brand authenticity in a world of distrust

Stephen Waddington

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda. Digital communication has become a war zone.

Brand 109
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149
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The Moscow Marriott

Flatiron Communications

The second from Boing Boing (and elsewhere) exposed how the Marriott Corporation is petitioning the FCC to allow it to shut down personal Internet hotspots (in favor of its own premium wi-fi). We’ll pay the fee, if you can protect our privacy. Marriott Hotels Russia Vladimir Putin' ” How’s this, Marriott?

Hotels 31
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How to Generate Leads From Social Conversations

Cision

One of my clients was a hotel located near an amusement park. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Company pages are often restricted in terms of how they can engage with social users.

How To 198
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How to Generate Leads From Social Conversations

Beyond PR

One of my clients was a hotel located near an amusement park. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Company pages are often restricted in terms of how they can engage with social users.

How To 57
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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. 6-8), now would be the time to book both the conference and the hotel. Becoming Ginger Rogers by Patrice Tanaka. Random delights: 10.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Think Google Hotels, Flights, weather, etc.). . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I