Corporate Ethics Hotels Privacy 
ImPRessions - Crenshaw Communications
MAY 18, 2018
Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.
Sword and the Script
DECEMBER 11, 2018
I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Think Google Hotels, Flights, weather, etc.). 15) Ethics in PR revisited. . – Betsy Hindman | Hindman Company.
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