ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Cision

MAY 18, 2017

One of my clients was a hotel located near an amusement park. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Company pages are often restricted in terms of how they can engage with social users.

How To 198

How To Instagram Social Media LinkedIn 198

Beyond PR

MAY 18, 2017

One of my clients was a hotel located near an amusement park. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Company pages are often restricted in terms of how they can engage with social users.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Think Google Hotels, Flights, weather, etc.). 4) New emphasis on trust. Honesty and transparency trumps all. 17: Wendy Zajack.

Social Media 93

Social Media Marketing Media Creativity 93