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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. This view was echoed in some of the remarks about the rebranding on Reddit.

Brand 152
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. They have a couple of hundred international customers already.

Tools 160
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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

Today, Edelman joins other agencies — including Ogilvy & Mather , Burson-Marsteller , FleishmanHillard , Ketchum , PNConnect , Peppercomm and Allison + Partners — in affirming a commitment to abide by Wikipedia principles and ensuring that employees and clients do the same. Must Have Been Intern Day. Trade Organizations.