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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

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How to Generate Leads From Social Conversations

Cision

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. Face it, most social media posts from risk-averse corporations feel as human as an IRS form. 2 – Act at the Speed of Social Media. They trusted their fans on social. #4

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How to Generate Leads From Social Conversations

Beyond PR

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The gatekeepers are no longer the editors and reporters of magazines and newspapers. These took the power once reserved for the Gutenberg and gave it to the masses.