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PR and social media set for continued growth

Stuart Bruce

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

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Helsinki, Finland – Growth Path Ahead

Landis PR

For us, communications is the world’s most powerful tool for change. It is not advisable to have an employee of a communications firm present in the interview situation. Sparring and training must be done carefully and in advance. Finnish journalists want to speak directly to decision makers and are used to having this access.

Radio 64
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. We need to plan for beyond 72 hours.

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Why Business Students Should Learn Strategic Communications

PRSay

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders. But content variety remains.”.

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PR rising in Africa rising

Stuart Bruce

profession that positions public relations as a real management discipline that contributes significantly to actual organisational and business objectives. The threat is that like elsewhere in the world there is a massive talent shortage with not enough experienced, trained and qualified professionals already practising.

Mobile 60
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“We Still Need to Fight Misinformation and Disinformation”

Landis PR

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. First, consider the source of the information. Then look at the qualifications and expertise of the source.