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How to Leverage Emotions to Boost Digital PR

Cision

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. He specializes in SEO and Content Marketing activities.

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

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Your Brand As Media

Journalistics

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. or Entrepreneur magazine’s content.

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The Top 50 Social Media Influencers on Twitter

Cision

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Silicon Valley marketing executive. CEO of Likeable Local.

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Q&A with Inbound Marketer Catherine Mandler from Deluxe Corp.

MaccaPR

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

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Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

Sword and the Script

We quickly became close colleagues and I found him to be one of the most knowledgeable people I know on sales and marketing alignment – and how to bridge the gaps between marketing automation and CRM. What has changed the most about marketing over the course of your career? It’ll be worth our while. In a word, data.