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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Here are four ad industry and adtech trends to watch during Cannes Lions 2023.

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2019 Meeker Report Highlights

Solo PR Pro

Privacy and overuse are causing Internet and social media users to actively consider their usage. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Digital Media Usage.

Report 45
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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

“Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. “The Ted Seward | GrowPath. 16: Ted Seward.

Marketing 100
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The Future of TikTok – and What a Potential Ban Means for the UK

Prohibition

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. What is Tik Tok and why is it popular?

Privacy 62
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Want to Double Your Views? Repost Content in Full on These 4 Channels

Contently - Strategy

If you optimize your posts for specific Google searches, you’ve got a good chance at some major views. They appear in Google search results, as well as on your profile page. One reason for this is that Medium posts rank really high in search engine results (in fact, nearly 50 percent of Medium’s traffic comes from search).

LinkedIn 145
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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s swift decision to pull the product at first looked smart and proactive, but things didn’t cool off.

Banking 202