Remove Consumer Remove Enterprise Remove Ethics Remove Privacy
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.). Think about how much time you can save each day if you apply this to a few tasks.

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. The ethical use of technology is critically important.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Are you ready? Is your company ready?

Agency 84
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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

Media 88
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Why public relations must wake up to wearables

PR Conversations

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will. The wake up call.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190