Consumer, Crisis Communications, Digital PR and Tools

Using Digital PR for the game-changing boost companies need

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results.

Digital PR

Digital PR Company SEO Newspapers

The Role PR Plays in Boosting Digital Visibility

5W PR

FEBRUARY 12, 2024

In the digital age, the tools of PR in digital marketing have gone high-tech. This is a potent toolbox for boosting a brand’s digital visibility in ways that feel genuine, engaging, and even human. Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective.

Digital PR

Digital PR Crisis Communications Crisis SEO

Managing the Aftermath of a Digital PR Crisis

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis.

Crisis

Crisis Digital PR Retail Reputation

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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Responding to Fake News About Your Brand Online

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. This can be done using social media monitoring tools, search engines, or by setting up alerts.

Brand

Brand Branding Crisis Communications Reputation

Public Relations vs Marketing

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity

Publicity Marketing eBook Public Affairs

Essential Guide To Effective Communication Measurement For CMOs

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement

Measurement Communications Crisis Communications Crisis

Helsinki, Finland – Growth Path Ahead

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change.

Radio

Radio Pinterest Television Government

Public Relations Objectives

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity

Publicity Public Affairs Journalism Corporate

Will Generative AI Replace Marketers and Content Creators?

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. And we’re all feeling the pressure to embrace these tools. billion in 2021.

Marketing

Marketing Content Marketing Storytelling B2B

“We Still Need to Fight Misinformation and Disinformation”

Landis PR

JULY 10, 2023

While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communications industry must remain ever diligent. There are many tools available to help research whether something is true or not. Let’s call it what it is – fake news.

Journalism

Journalism Training Consumer Tools

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Real-time data tools and dashboards may also ensure rapid response and continuous improvement throughout the sales funnel. When convincing executives of PR’s strategic value, three important questions can guide the conversation: What role does PR have in your organization?

Leadership

Leadership SEO Measurement Reputation

World Communicators Want Your Questions

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications

Communications Conference Policies Internal

World Communicators Want Your Questions

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications

Communications Conference Policies Internal

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. They work together beautifully to keep everyone accountable.

Government

Government Measurement Groups Corporate

Public Relations Today

Using Digital PR for the game-changing boost companies need

The Role PR Plays in Boosting Digital Visibility

Webinars

Trending Sources

Managing the Aftermath of a Digital PR Crisis

Webinars

Responding to Fake News About Your Brand Online

Public Relations vs Marketing

Essential Guide To Effective Communication Measurement For CMOs

Helsinki, Finland – Growth Path Ahead

Public Relations Objectives

Will Generative AI Replace Marketers and Content Creators?

“We Still Need to Fight Misinformation and Disinformation”

Unlocking Revenue Potential With The Power Of PR

World Communicators Want Your Questions

World Communicators Want Your Questions

Event Sustainability — The Triple Bottom Line

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