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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 99
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. And as part of that investment, a red-team exercise — which aligns people, processes and technology — can pay lasting dividends.

Crisis 161
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It’s amazing.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Putting More Thought Into Practice: Thought Leadership Lessons to Build On.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. You can be an ethical and persuasive PR pro or marketer without selling your soul. Communication builds trust and it’s a function of leadership.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Other challenges include ethics, power, propaganda and Western bias. Information and communication technology has laid bare the fact in a way that you can't call anything less than brutal these days.