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A Virginia Tech Professor’s APR Journey

PRSay

I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. Through my studying I came to realize that the APR credential was not so much about memorizing facts, but internalizing the APR philosophy.

Study 127
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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. Your chances of success on your company’s behalf jump dramatically if you can construct a cogent and well-supported argument in the full public view that Wikipedia demands.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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PRSA LA State of the State of PR

The Proactive Report

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.