Remove Comparison Remove Print Remove Technology Remove Viral
article thumbnail

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. This also works for viral content – like a retweet on Twitter.

Tools 160
article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52
article thumbnail

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

This number includes content creation, distribution, technology, and talent. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content.

Financial 111