Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

MARCH 15, 2022

At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. You can add, remove or edit and re-order the sources.

Tools 162

Tools Media Software Analysis 162

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. CISOs turn to comms pros for comms help.

Marketing 198

Marketing Content Marketing Data Social Media 198

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. And by comparison to the values that we help an organization articulate in say, a software business, that might be much more kind of bottoms up and about lateral collaboration. Employees are consumers of work.

Ethics 80

Ethics Employee Communications System 80